The Facebook News Feed is the first and last internet property that millions and millions of humans look at every day. And yet very few people know how it really works. The goal of this site was to tell people how News Feed is organized, and how users can control the type of content they see.
Although the site was educational in nature, we also wanted it to feel friendly and warm, so we added animated interactive content throughout - like Gramps blowing out his birthday candles in the animation above. Animation and parallax effects also allowed us to avoid bogging people down with giant blocks of text when the content became more complex. The animation wasn’t just a way to create engagement, it was part of a strategy to manage content more effectively.
I could explain it all day, but wouldn’t you rather just go look at it?
My roles: creative direction, content strategy