EDUCATION
MA, Cultural Theory, Carnegie Mellon University, Pittsburgh, PA (Graduated 1994)
BA, English and History, Trinity College, University of Toronto (Graduated 1992)
EXPERIENCE
2015-2018: Creative Director, Jam3
- Creative Director at one of Canada's finest digital design and production studios. Clients included Facebook, Google, Success Academy, Lionsgate.
2014-2015: Creative Director, Edelman
- Creative direction for both the traditional and digital/social departments. Clients included Intuit, Kraft, Johnson & Johnson, and Unilever.
2012-2014: Group Creative Director, Leo Burnett
- Creative direction and copywriting for digital and traditional campaigns. Clients include Mr. Clean, LCBO, Enbridge, TD Bank.
2010-2012: Associate Creative Director, Juniper Park
- Creative Direction and copywriting for digital and traditional campaigns. Clients have included Quaker, Kraft, Lay's, Virgin Mobile, Toronto Pearson and Delta Hotels.
2008-2010: Freelance Copywriter, marketing and journalism
- Writing, editing and concept development for various clients including Juniper Park, Grip Limited, MSN/Sympatico, Hypenotic, RockPeaks.com. Along the way, I also owned and operated Pantry, a fine food store and cafe located in the Dufferin Grove area of Toronto.
2006-2008: Associate, Creative, Teehan + Lax
- Interactive campaign development, copywriting and senior creative leadership for a variety of clients including TELUS, Air Miles, BMW Canada, John Hancock, and New Balance Canada.
2005-2006: Senior Writer, Organic, Inc.
- Interactive campaign development and copywriting for international clients including Jeep, Dodge, Chrysler, Sprint and Bank of America.
2004-2005: Senior Writer, Henderson Bas
- Interactive campaign development and copywriting for clients including Nike, Molson, Levi’s, ING Direct and Yamaha.
2001-2003: Head Writer, UnpluggedTV.com
Interactive campaign development and copywriting for clients including BMW, Schick, Bell, MusicNet , McDonald’s, Much Loud and American Express; concept and screenplay development for Unplugged’s own animated series.
AWARDS (SELECTED)
2018 Cannes Lions Award (Gold, Bronze)
Craft. (ChangeGout.com)
2015 Cassies Award (Gold)
Packaged Goods. (Mr. Clean)
2015 Cassies Award (Gold)
Canadian Success on the Global Stage. (Mr. Clean)
2014 Applied Arts Award
Retail Applications. (Intergalactic Travel Authority)
2010 Effie Award (Silver)
"Happiness is Simple" campaign. (Lay's)
2008 W3 Award (Gold)
Travel Category. (Air Miles)
2008 FWA Site of the Day
"Magic Machine" Website. (TELUS)
2007 W3 Award (Silver)
Telecommunications Category. (TELUS)
2005 One Show Interactive Award (Certificate)
Website (Levi's)
2003 South By Southwest Award (Gold)
Best Band/Music Site, People’s Choice Award (Rush.com)
2002 South By Southwest Award (Gold)
Best Humor/Comedy Site. (UnpluggedTV.com)
2002 Gold Promax Award (Gold)
Best Branding Campaign for a Digital Channel. (Much Loud)
2001 Digital Marketing Award (Gold)
Best Website – Experience. (UnpluggedTV.com)
SPEAKING EXPERIENCE
- 2018 Ryerson Entertainment Conference. Keynote Speaker
- 2014 Humber College Public Relations Program. Guest Lecturer
- 2011 Pecha Kucha, Toronto. “Staying Hungry”
- 2004 South By Southwest Festival, Austin, TX. Panelist, “Philosophy of Episodic Content”
- 2003 Flash in the Can Festival, Toronto. Panelist, “Made in Canada”
- 2003 Canadian Film Centre Habitat Program, Toronto. Guest Lecturer
- 2003 Centennial College New Media Program, Toronto. Guest Lecturer
OTHER WORK
- Published freelance journalist for several national and local publications, including the Globe and Mail, Sympatico.ca, CBC.ca, 2 Magazine, Motion, City Bites and others.