As kids moved through different parts of the day, so did the site. The design, animation and coding team moved mountains to get every transition nice and creamy.
At the end, kids would see how well their perfect day lined up against the movement guidelines, and could save or print their results.
Our goal was to make this educational site as much fun as playing a game or watching a video - no mean feat, given the complexity of the information and the wide age range of kids who came to visit.
On average, visitors stayed for an average of three minutes, and the site was honoured with an FWA Site of the Day award. Have a look here.
My roles: Ideation, creative direction, some copy