When I first started working on the Internet, I had a lot of theories and dreams about where it all might go. I’m pretty sure I never considered the possibility that one day, I would work on a Facebook chatbot that used the sound of your voice to determine your “Mystery Factor” - and then recommend a condom.
But thanks to Sid Lee Paris and their client, Skyn Condoms, I did exactly that. Life is funny sometimes.
My roles: Creative Direction and a little bit of Copywriting