Though I did lots of work for Virgin while at Juniper Park, this was likely my favourite stuff.
The premise here: Virgin is a party brand, and in 2010, eCards were all the rage. So for NYE, we decided to create a set that let you pre-apologize for whatever you might anticipate doing wrong at your next holiday gathering, whether with friends, family, or (shudder) at the office.
We even had stuff to smooth over your office Secret Santa failures. I believe I may have actually used this line in real life on one of my ECDs.
My role: Copywriting, Creative Direction